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Bachelor Degree

BACHELOR OF ARTS (HONS) ENGLISH & PUBLIC RELATIONS, DUAL AWARD

Arts & DesignSEGi University

Program Overview

The Bachelor of Arts (Hons) in English and Public Relations is a dual-major degree programme that combines advanced English language studies with public relations expertise. Students explore the relationship between language and society, literary analysis, communication theory, and public relations practices. The programme develops skills in public speaking, media writing, event management, crisis communication, and strategic public relations while providing practical industry exposure through SEGi University's Industry into Classroom approach. It is suitable for students seeking to study in Malaysia and pursue a Malaysia degree from Bangladesh through Malaysia university admission opportunities.

Admission Requirements

STPM with a minimum Grade C (CGPA 2.00) in any two (2) subjects and a credit in English at SPM level or equivalent; OR A-Level with a pass in two (2) subjects; OR UEC with at least five (5) Grade B passes. Diploma in a relevant field with a minimum CGPA of 2.00 and a credit in English at SPM level or equivalent; OR Foundation/Matriculation programme with a minimum CGPA of 2.00 and a credit in English at SPM level or equivalent. International students must meet the English language requirement with IELTS 6.0, TOEFL 500, or an equivalent English proficiency qualification accepted by SEGi University.

English Language Requirements

IELTS 6.0, or equivalent English qualification for international students

Curriculum Structure

Year 1

  • Introduction to Communication Theory
  • English for Business Correspondence
  • English Grammar
  • Academic English
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Linguistics
  • Introduction to Literature
  • General Psychology

Year 2

  • Principles of Public Relations
  • English Phonetics and Phonology
  • Sociolinguistics
  • Strategies and Practices in Public Relations
  • Event Management
  • Introduction to Drama
  • Business Ethics
  • Law and Ethics in Mass Communication
  • Creative Writing
  • Crisis Management
  • Quantitative and Statistical Methods
  • Entrepreneurship
  • Environmental Management and Technology

Year 3

  • Desktop Publishing
  • Research Methods
  • Public Relations and Media Writing
  • Media Relations and Publicity
  • Public Opinion and Propaganda
  • American and European Literature
  • Research Project
  • Internship

Career Prospects

Public Relations Executive, Public Relations Officer, Corporate Communications Executive, Communications Specialist, Media Relations Officer, Public Affairs Executive, Brand Communications Executive, Content Writer, Copywriter, Social Media Executive, Digital Content Strategist, Marketing Communications Executive, Event Management Executive, Corporate Affairs Executive, Reputation Management Executive, Crisis Communication Officer, Community Relations Officer, Customer Relations Manager, Publicity Manager, Corporate Communications Manager.

Key Information

Duration

3 Years

Intake

Jan, Jun, Sep

Mode

Full-time

Fees Breakdown

1st YearMYR 43,421
2nd YearMYR 25,783
3rd YearMYR 25,762

Others Cost

EMGSMYR 4,060.00