Bachelor Degree

Bachelor of Arts (Honours) in Advertising and Branding

GeneralSunway University

Program Overview

The Bachelor of Arts (Honours) in Advertising and Branding is designed to develop creative thinkers with skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. The programme combines Advertising, Communication, Design, Contextual Studies and Professional Studies with relevant technologies and processes. It focuses on creativity, critical thinking and entrepreneurial thinking while preparing students to address advertising problems in industry. Successful graduates are also awarded a degree from Lancaster University, receiving certificates from both Sunway University and Lancaster University. The programme is suitable for students who wish to study in Malaysia and pursue a Malaysia degree from Bangladesh in advertising and branding.

Admission Requirements

STPM Average C or CGPA 2.0 with minimum 2 principals, A-Level minimum 8 points with minimum Grade D in at least 2 subjects, Australian Matriculation ATAR 55, Canadian Matriculation 55%, Monash University Foundation Year 55%, Sunway Foundation in Arts CGPA 2.0 UEC maximum 30 points from 5 subjects with all Grade Bs including English, International Baccalaureate minimum 24 points excluding bonus points, Sunway Diploma in Related Field CAVG 50% or CGPA 2.0, APEL.A Certificate (APEL T-6), other qualifications considered on a case-by-case basis Credit in English at SPM level or Pre-University level or equivalent, IELTS or equivalent 6.0, MUET Band 4, SPM English B, UEC English B6, O-Level English (1119) Credit, ESL / English Satisfactory level in Pre-University programmes where the medium of instruction is English

English Language Requirements

IELTS 6.0

Curriculum Structure

Year 1

Principles of Advertising
Creative Thinking
Designing with Type
Graphic Communication
Communication Theory and Practice
Conceptual Art Direction
Media
Culture & Society
Principles of Mass Communication
I-Speak

Year 2

Integrated Marketing Communication
Global Branding and Identity
Creative Copywriting
Strategic Advertising Campaign
Law & Ethics in Communication
Corporate Identity Design
Free Elective 1
Brand Storytelling and Narrative
Discipline Elective

Year 3

Advanced Graphic Communication
Media Planning
Research Methodology in Advertising
Final Year Project
Industrial Training
Brand Packaging
Cultural Branding
Social Media Strategy and Content Creation

Career Prospects

Creative Director, Art Director, Brand Manager, Advertising Account Executive, Copywriter, Social Media Manager, Creative Production Manager, Account Planner, Media Planner, Web Media Advertising Specialist, Editor, Strategist

Key Information

Duration

3 years

Intake

Feb, Apr, Sep

Mode

Full-time

Fees Breakdown

1st YearMYR 36,300

2nd YearMYR 37,800

3rd YearMYR 28,800

Others Cost

Deposit (refundable)MYR 1,000

Enrolment Fee (non-refundable)MYR 700

International Administrative Fee (per semester)MYR 750

Visa and InsuranceMYR 3,100