Bachelor Degree
BA (Hons) Digital Marketing
Business & ManagementUCSI University
www.globersy.comBachelor Degree
BA (Hons) Digital Marketing
UCSI University
3 Years
Feb , May, Sep
Full-time
Fees Breakdown
1st YearMYR 26,840
2nd YearMYR 23,360
3rd YearMYR 23,600
Total TuitionMYR 73,800
Others Cost
Deposit (Refundable)MYR 1,000
Facilities Fee (per semester)MYR 670
International Administration FeeMYR 4,200
Registration FeeMYR 5,850
Visa and Insurance (EMGS)MYR 4,826
Program Overview
The Bachelor of Arts (Honours) Digital Marketing at UCSI University is designed to prepare students for the rapidly evolving digital marketing landscape. The programme focuses on digital techniques, integrated marketing communication strategies, business operations, consumer engagement, and digital platforms used in modern organisations. Students develop practical skills, strategic thinking, and confidence to apply digital marketing methods across various industries. This programme is suitable for students seeking opportunities for study in Malaysia, Malaysia university admission, and obtaining a Malaysia degree from Bangladesh.
Admission Requirements
Foundation Studies with minimum CGPA 2.00, STPM with Grade C (CGPA 2.00) in any 2 subjects and pass in Mathematics and English at SPM level, A-Level with Grade C in 2 subjects UEC with 5 Credits (B6), International Baccalaureate with 24 points, Canadian Pre-University (CPU) with average score of 60% in 6 subjects, Any equivalent qualifications recognised by MQA subject to approval MUET Band 3, IELTS 5.5, PTE Academic 51 or equivalent English language qualification
English Language Requirements
MUET Band 3, IELTS 5.5, PTE Academic 51 or equivalent
Curriculum Structure
1st Year
- Introduction to Business
- Office Application
- Basic Practices of Marketing
- Microeconomics
- Financial Accounting 1
- Business Communication
- Business Mathematics
- Fundamentals of Management
- Management Information Systems
- Macroeconomics
- English for Business
2nd Year
- Introduction to Finance
- Business Law
- Entrepreneurship
- Quantitative Analysis with Excel
- Organisational Behaviour
- E-Business Operations
- Human Resource Management
- Operations Management in Business
- Business Ethics
- Management Accounting 1
- Product Management
- Marketing Intelligence
- Public Relations
Key Information
Duration
3 Years
Intake
Feb , May, Sep
Mode
Full-time
Fees Breakdown
1st YearMYR 26,840
2nd YearMYR 23,360
3rd YearMYR 23,600
Others Cost
Deposit (Refundable)MYR 1,000
Facilities Fee (per semester)MYR 670
International Administration FeeMYR 4,200
Registration FeeMYR 5,850
Visa and Insurance (EMGS)MYR 4,826