Bachelor Degree

Bachelor of Arts (Hons) Business Management_PENANG University of Wollongong (UOW)

Business & ManagementUniversity of Wollongong( UOW )

Program Overview

The Bachelor of Arts (Hons) Business Management at UOW Malaysia Penang Campus is a 3-year industry-focused business degree designed to develop students into future business professionals with strong foundations in management, marketing, finance, economics, entrepreneurship, and strategic decision-making. The programme emphasizes real-world business learning, where students are exposed to case studies, business simulations, consultancy projects, and industry-based training. Students also gain strong communication, leadership, analytical thinking, and problem-solving skills required in modern global business environments. A key feature of the programme is its entrepreneurship and industry integration focus, where students engage in business simulation activities, real consultancy-style projects, and internships with industry partners. This prepares graduates for both corporate careers and entrepreneurial ventures. This programme is suitable for students aiming to study in Malaysia, pursue Malaysia university admission, and build a strong foundation in business and management from Bangladesh or other international backgrounds.

Admission Requirements

Complete STPM / A-Level / Foundation / Diploma or equivalent qualification recognised by UOW Malaysia Meet minimum academic requirement including Mathematics pass at SPM level or equivalent Fulfil English language requirement (IELTS / TOEFL / PTE or equivalent accepted by the university)

English Language Requirements

IELTS 5.5 OR TOEFL iBT 46 OR PTE Academic 51 OR equivalent English qualification accepted by UOW Malaysia

Curriculum Structure

Year 1

  • Principles of Management
  • Principles of Marketing
  • Introduction to Accounting
  • Business Statistics
  • Principles of Economics
  • Oral Communication
  • Writing and Referencing
  • Entrepreneurship
  • Financial Management

Year 2

  • Organisational Behaviour
  • Human Resource Management
  • Management Accounting
  • Principles of Project Management
  • Contemporary Issues in Business Management
  • Marketing Research and Consumer Insights
  • Managing Across Cultures
  • Responsible Business
  • Discipline Electives

Year 3

  • Strategic Management
  • International Business
  • Business Strategy
  • Integrative Business Capstone
  • Internship
  • Electives (e.g.
  • Digital Marketing
  • Branding
  • Financial Markets
  • Global Business Environment
  • Entrepreneurship modules)

Career Prospects

Business Analyst, Marketing Executive, Human Resource Officer, Operations Manager, Sales Executive, Business Development Executive, Entrepreneur, Project Coordinator, Supply Chain Executive, Management Consultant, Digital Marketing Specialist, Financial Executive, Brand Executive, Administrative Manager

Key Information

Duration

3 years

Intake

Feb, Apr, June, Sep, Oct

Mode

Full-time

Fees Breakdown

1st YearMYR 47,880
2nd YearMYR 35,820
3rd YearMYR 25,340

Others Cost

EMGSMYR 4,048